M A R K E T I N G
An important element in the creation of an effective distribution
for your magazine is a solid base of top-quality chain retailer authorizations. PSCS can help you determine the retail outlets right for your title, by class of trade and by specific retailer, and to obtain the authorizations needed for your growth.
WE CAN:
- Analyze your base of authorized chains to determine what key authorizations are needed
- Analyze your current authorization base by class of trade to determine which types of retail outlets are most effective in the sale of your title
- Work to increase your authorized base through direct mail to chain buyers
- Work with your national distributor to create marketing assignments tailored to the specific needs of your publications
- Use field reps to supplement the efforts of the national distributor
- Call on the key chain buyers to gain the most important of the outstanding authorizations
Newsstand Sales Consultants