DIRECTS

 Publishers of specialty titles or titles with special retail needs can often benefit from the establishment of or expansion in the directs market. The directs channel of sale is the source of distribution into non-traditional retailers and, for many publishers, distribution into the bookstore market. PSCS can work with the publisher to establish ways in which distribution, sales, and revenues can be increased through the directs market.

WE CAN:

Analyze your directs distribution by class of trade to identify opportunities in markets not yet entered or not fully penetrated
Set up a distribution or negotiate a contract with one of the directs distributors for your direct account fulfillment
Organize telemarketing to independent retailers to expand your bookstore or specialty retailer base
Organize promotions through the directs channels to help you establish your category or gain/maintain preeminence in it
Contact or visit the key retailers directly to obtain commitments to meet your distribution goals