YOU LOGO SHOULD BE:

• Dominant
• Expressive
• Relevant
• Clear

USE:

PROMOTE:

• Premiere
• Anniversary
• Guide
• Special Issue
• Insert

YOUR CUTLINES SHOULD BE:

• Large
• Legible
• Left-justified
• Energetic
• Imperative

INCLUDE:

• Tips
• Numbers
• "How to"
• "Free"
• "Bonus"

AVOID

• Muddy Colors
• Tiny Type
• Excessive Clutter
• "Cutesy" cutlines
• Image-only
• Negative Messages

YOUR IMAGE SHOULD BE:

• Related to lead cutline
• Able to tell its story at a glance
• Simple

CHOOSE:

• High Contrast
• Photo over Illustration
• Full bleed over frame