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	<title>Publisher's Single Copy Sales Services Blog</title>
	<link>http://www.singlecopysales.com/blog</link>
	<description>Magazine publishers using the internet for profit</description>
	<lastBuildDate>Thu, 28 Jan 2010 21:23:57 +0000</lastBuildDate>
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	<item>
		<title>What do Best Cover Practices Mean?</title>
		<description><![CDATA[…and who gets the last word?
Recently I was asked to mediate what appeared, on the surface, to be a disagreement between a publisher and her circulation manager on the matter of the newsstand cover.
The circulator, when reviewing a cover concept, pointed out some best practices in terms of placement of cover lines, clarity of cover [...]]]></description>
		<link>http://www.singlecopysales.com/blog/what-do-best-cover-practices-mean/</link>
			</item>
	<item>
		<title>The World’s Shortest Newsstand Career</title>
		<description><![CDATA[   When I first got into newsstand sales, there wasn’t a lot in terms of systems and statistics, but there were certainly colorful stories being told.  Case studies tended to be less about what worked and what didn’t, and more about whom you should call and whom you should…not. 
   [...]]]></description>
		<link>http://www.singlecopysales.com/blog/the-world%e2%80%99s-shortest-newsstand-career/</link>
			</item>
	<item>
		<title>Bipad Packing</title>
		<description><![CDATA[
]]></description>
		<link>http://www.singlecopysales.com/blog/bipad-packing/</link>
			</item>
	<item>
		<title>How to Market Your Newsstand Launch</title>
		<description><![CDATA[
]]></description>
		<link>http://www.singlecopysales.com/blog/37/</link>
			</item>
	<item>
		<title>What Happened to Your National Distributor?</title>
		<description><![CDATA[Some publishers have been finding that their national distributor reps have been more silent, less available of late than they were in the past.
Believe me, they’ve had good reason.
Think about all those outlets that had to be transitioned when Anderson News Company went out of business.
Thousands of outlets, carrying hundreds or even thousands of magazines [...]]]></description>
		<link>http://www.singlecopysales.com/blog/what-happened-to-your-national-distributor/</link>
			</item>
	<item>
		<title>Sell Sheets</title>
		<description><![CDATA[
Here are some tips on how to make a good sell sheet.
Good luck all!
]]></description>
		<link>http://www.singlecopysales.com/blog/24/</link>
			</item>
	<item>
		<title>Web Page Design Can Learn from Magazine Publishers</title>
		<description><![CDATA[Eye tracking technology is a wonderful thing.  Employed as part of web usability studies, the findings point to best practices remarkably similar to those we have long used on our newsstand covers.
Newsstand people have long told publishers that the most important features and benefits on the cover needed to be put on the top [...]]]></description>
		<link>http://www.singlecopysales.com/blog/web-page-design-can-learn-from-magazine-publishers/</link>
			</item>
	<item>
		<title>Magazine Distribution Set to Change Again</title>
		<description><![CDATA[I heard today that Host, one of the most important airport retailers for magazine publishers, is changing its magazine supplier from Anderson News Company to the News Group.  
What does that mean to the rest of us?  It seems like a further weakening of Anderson&#8217;s hold on its distribution territory, already compromised by [...]]]></description>
		<link>http://www.singlecopysales.com/blog/magazine-distribution-set-to-change-again/</link>
			</item>
	<item>
		<title>Something You MUST Know Before You Launch Your New Publication or Special Issue This Year</title>
		<description><![CDATA[In the world of magazine publishing, where the rate of change accelerates every year, the rules for launching a magazine or special issue just changed.  Again.
	Is it the Wal-Mart bipad cleansing I’m talking about?  No—that’s old news.
	The ANCO or News Group cuts?  We’ve weathered them already.
	The pending Borders bankruptcy, cash infusion, or [...]]]></description>
		<link>http://www.singlecopysales.com/blog/something-you-must-know-before-you-launch-your-new-publication-or-special-issue-this-year/</link>
			</item>
	<item>
		<title>Single Copy Sales</title>
		<description><![CDATA[We&#8217;re starting up the single copy sales blog. Expect lots of new posts soon.
]]></description>
		<link>http://www.singlecopysales.com/blog/single-copy-sales/</link>
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